Soulful Living is a feature-rich, frontend-only e-commerce Single Page Application (SPA) for a conceptual sustainable furniture brand. This project was built from the ground up to serve as a comprehensive portfolio piece, demonstrating a mastery of modern React, advanced state management techniques, complex UI/UX animations, and a deep focus on performance optimization.
The platform delivers a highly interactive and soulful user experience that reinforces the company's mission to nurture the planet, featuring a complete suite of advanced e-commerce functionalities and a unique, multi-product customization studio.
E-commerce experiences are often functional but lack emotional depth and interactivity. Most existing platforms emphasize utility over engagement, leading to interfaces that feel transactional rather than experiential. My goal with Soulful Living was to challenge that norm, to design an interface that not only delivers performance and usability but also feels alive, purposeful, and emotionally aligned with the brand’s mission of sustainability.
The challenge was to architect a high-performing single-page experience capable of handling complex interactions like product customization, multi-level filtering, and real-time state persistence, all without a backend. The app needed to maintain smooth animations, quick load times, and responsive layouts while supporting advanced user flows such as price comparisons, wishlists, and order tracking.
I began by architecting the platform with a frontend-first mindset, focusing on clean, modular React components and reusability. The entire system was designed around scalability and performance while minimizing dependency overhead.
To manage application-wide state, I implemented the React Context API, which replaced Redux for a leaner, more native approach. This allowed seamless state sharing across modules like the cart, wishlist, and comparison tools. I also built custom hooks, such as useLocalStorage for persistent data, useDebounce for search optimization, and useForm for client-side validation, to simplify complex logic and maintain a clean, reusable architecture.
For the design system, I used TailwindCSS, which enabled a utility-first workflow and ensured visual consistency across devices. Animations and transitions were powered by Framer Motion, creating fluid, physics-based movements that enhanced usability without compromising performance. The user experience was refined through iterative testing, focusing on responsiveness, accessibility, and perceived speed.
Dynamic Product Catalog: A fully interactive catalog with category, price, and rating filters, along with client-side fuzzy search using Fuse.js for intuitive product discovery.
Live Customization Studio: A real-time furniture configurator where users can modify fabrics, materials, and colors, with dynamic pricing and asset handling.
Persistent Cart & Wishlist: Local storage-based persistence through React Context, allowing users to retain their selections and preferences across sessions.
Interactive Price Comparison: A unique comparison tool that visually highlights “Cheapest” and “Best Value” options for informed decision-making.
Full E-Commerce Flow: From product exploration to checkout simulation with client-side validation and an “Orders” history page that tracks previous purchases.
Rich UI Animations: Subtle, well-crafted transitions, a “Nurture Tree” growth animation, and fluid page interactions to create a cohesive storytelling experience.
These features were carefully designed not just to demonstrate technical skill, but to replicate real-world e-commerce challenges and solutions within a controlled, portfolio-ready environment.
Soulful Living successfully brings together the best aspects of design and engineering, a product that performs exceptionally while feeling natural, human, and engaging. The final application replicates a real e-commerce experience while showcasing the thought process behind every technical and aesthetic decision.
By building this platform, I was able to demonstrate the ability to handle end-to-end frontend engineering, from architecture and UI design to optimization and animation. The project also strengthened my understanding of building scalable SPAs and maintaining harmony between usability, aesthetics, and efficiency.
Results:
Achieved a 95+ performance score in Lighthouse tests
Reduced component render cycles by 25% through memoization
Improved overall page load time by ~40% using dynamic imports
Delivered a fully responsive experience across all major devices
